GenZest was born from the realization that today's young generation faces unique financial challenges and opportunities. With student loans, the gig economy, and an ever-changing financial landscape, it's crucial for Gen Z and Millennials to be well-equipped to navigate their financial journeys. GenZest aims to bridge the gap by offering innovative, tech-savvy, and relatable financial guidance that speaks directly to them, making financial independence not just a goal but a reality.